The NEVER ANOTHER wire free bra is tailored to perfectly fit you. Using your measurements, our algorithm automatically customizes the bra to fit your body. An innovative 3D knit technology ensures a seamless product, and fully personal experience, every time. All you need to do is take your measurements at home – we’ll guide you!

Soft wire
Our built-in soft wire gently lifts and shapes, comfortably supporting and enhancing your silhouette.
Soft durability
The double layered cups feature an outer layer of polyamide that provides structure and durability, while the inner layer is a soft cupro, enhancing breathability.
Breathable
The underarm and back area feature an airy structure, keeping you cool and comfortable.
Supportive
Most of a bra’s support is in the band. Our band is wide and snug, offering you stability and making you feel secure throughout the day.
Testimonials
Teresa
The bra fits my body perfectly. I really like it and I feel very comfortable in it. The fabric and the fit really suits me. The algorithm works!
Gitte
This bra is exactly as promised. It’s soft, doesn’t feel tight or uncomfortable anywhere, and I don’t even notice I’m wearing a bra, despite having a cup size J.

Most standard bras are mindlessly mass produced for a narrow selection of body types.

The NEVER ANOTHER bra is tailored to you, so that you’ll love and wear it consistently.
FAQ
When will I receive my order?
We aim to deliver your bra within 4 weeks. NEVER ANOTHER is still a startup, and as we work with production windows and made-to-measure products, delivery times are longer than what the fast fashion industry can usually offer. We do our best to minimise the wait and we thank you for your patience.
Which countries do you ship to?
We currently only ship within Denmark.
However, we plan to be able to ship within Europe soon, so if you live in another European country, please check in again later, or sign up for the newsletter.
Can I get help if I have trouble measuring myself?
Yes! If you find it difficult to go through the guide videos, you can arrange an online or in-person fitting (available only in Copenhagen at the moment), by booking a time here.
If there are no time slots left, or the available time slots don't suit you, please check back in soon, or send us a message.
Can I return my order?
Once you place an order, we create a tailored product, that is not a standard size and cannot be resold. As such, due to the nature of our custom-made products, we do not provide full returns.
We do offer a full exchange service if the delivered product doesn’t match the order, such as getting the wrong colour, or if the product has fabrication defects.
If your bra does not fit you however, we offer a free size guarantee. Please check below.
What happens if my bra doesn't fit me?
Should the bra not fit you, we offer a free size guarantee. In this case, we will adjust the measurements and issue a new bra free of charge.
To be eligible for a replacement, you will need to join us on a video call to identify what the problem is, and how we can solve it.
Please note that many bodies change in size during the menstrual cycle. If your bra does not fit at delivery, consider whether this may be due to the timing in your cycle.
Our goal is to offer you the best fit possible, and we are always happy to hear your feedback.
You can read more about our size guarantee in the terms of service.
Are all sizes available?
NEVER ANOTHER is a startup company – we're on a mission to offer the best possible bra for every body type and size. This is a long journey, and we have had to make sure our design is working perfectly for a certain size range at first.
This means that we do not have a product for everyone yet, but we will get there, and we are working hard to ensure you can get your personal NEVER ANOTHER bra.
Start creating your bra and go through the first 2 measuring steps, to see if we can make one for you. If it turns out we do not have a bra for you yet, please sign up for our newsletter, to be the first to know when we do.
Where is NEVER ANOTHER from?
We're Danish, with offices in Copenhagen and Aarhus. We produce in The Netherlands with our trusted production partner.