The digital tailor
Our technology works as a digital tailor, intelligently customizing wire free bras to fit each individual.
Our video tutorials guide you through the self-measurement process. Our proprietary size algorithm uses those measurements to modify the dimensions of the design, ensuring that you get the best possible fit. The bra is produced on a digital knit machine, creating our seamless, 3D knitted products.
This technology allows us to create a personal fit while reducing waste and overproduction.
Why tailored?
Due to the effects of capitalism and fast fashion, sizing has been reduced to a narrow range, forcing people into a few, standardised boxes. Although the industry is making progress in showcasing diversity, only 12% of people have the body type that standard sizing systems are designing for.
Most standard bras are mindlessly mass produced for just a few body types. In-store sizing is based on only two measurements, and as a result, many women end up settling for bras in the wrong size and fit, that frankly feels terrible to wear. It leaves many of us feeling like the odd one out, because seemingly nothing is made for us.
This is why NEVER ANOTHER is bringing back tailormade products, utilising innovative technologies available today. This ensures that you are catered to, and that you can have products that you’ll love and wear consistently.
Mission
Our mission is to create digitally tailored bras that fit each person's unique body. We’re committed to ensuring everyone can find a perfectly fitting, comfortable bra. Diversity is at the heart of our products and processes - We believe that in order to truly work with diversity, we must be able to cater to the individual.
This is a big mission - As a new company, we’ve started with one design but are commited to quickly expanding our design range.
Community
As we create products that understands diverse body shapes and sizes, our community is meant to do the same.
We're committed to building a space that embraces vulnerability, with diversity and authenticity at its core. We’ve already hosted various workshops focused on co-creation and uncovering the issues women face around finding and wearing bras, an even just having breasts. Next, our goal is to create inclusive events and meaningful content that foster connection and empowerment.
We'd love for you to be part of it – Sign up for the newsletter below, or follow our Instagram @neveranotherlingerie.
Design & production
The NEVER ANOTHER bra was designed in Denmark with the help of countless workshop participants, survey respondents and test pilots. Our R&D phase has lasted 2 years and produced more than 50 prototypes, leading us to the right design, textile composition, and functionality.
Knitted in a single piece, the bra is manufactured by our skilled production partner in The Netherlands, who has been part of our journey and R&D process from the beginning.
Our choice of production partner reflects our commitment to high quality products, decent work and responsible production.